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My passion for food started at a very young age. Experimenting with food was like yet another thing for me. After working in some of the best restaurants in the world, I started Dewintons with the intention to provide the classiest dishes to all type of events.
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Branding Ideas for the Hospitality Industry
The brand image and professional presentation of a catering company or restaurant are as important as the quality of the food. There’s no doubt that without the latter the former will cease to matter, but if you successfully present a professional brand image to your clients or customers, it will help you grow the business substantially.
The brand image of a catering company or restaurant is dependent on a number of factors. In the case of restaurants, the facade and signage play a very important role.
It needs to look inviting and provide a clue regarding the food and service on offer once the customer walks inside. The decor of the restaurant is very important as well. You might be able to entice customers in once by a well-designed facade and signage, but there won’t be any repeat visits if the ambience inside doesn’t impress.
Hospitality uniforms look great and are critical as well, besides the quality of the service itself. To begin with, the uniform should complete the circle started with the facade/signage and decor/ambience. There must be a synergy between the three. If your restaurant has a fun, youthful vibe, the staff uniform can be t-shirts or polo shirts, while in a fine dining restaurant, the staff uniform should be formal.
Catering companies don’t need to worry about signage and interior decor. Staff uniforms are a the key branding tool for catering companies. Make sure you have a at least 2-3 different uniforms to suit the different ambiences you’re likely to encounter at different client events.
The uniform suitable for a birthday bash won’t be suitable for a funeral, while the one suitable for a funeral won’t work for a corporate event. You will need a little time to understand the types of events you’re getting hired for most, and then customise a few uniforms to suit those types of events.
While selecting uniforms, as part of a branding exercise, do not completely disregard comfort and quality as your staff members will be wearing the uniforms for several hours at a stretch – which will impact their energy and how they come across throughout the day.
Cocktails you probably haven’t tried, but should
The Snowball
This tropical cocktail is a mixture of 1 ounce of flavored coconut vodka and 3 ounces of Hypnotiq Harmonie. To finish this drink, add ice cubes in the glass and garnish the top of the glass with bits of freshly shredded coconut.
Basilico
To formulate the basilica you need to mix a quarter of apple liqueur, half an ounce of peach liqueur, one and a half ounce of citron vodka, quarter of syrup, quarter of lemon juice along with a fresh strawberry and few basil leaves in a shaker and pour it in a glass topped with ice cubes. Recommended garnish is a slice of strawberry.
Red velvet shortcake
You need one and a half ounce of red velvet zing vodka along with two ounce of cream soda, two strawberries and a hint of lemon juice. Shake and mix all the essentials in a cocktail shaker except cream soda and then strain and pour it in a glass topped with ice. Then add the cream soda along with a final garnish of strawberry.
Raspberry le flor
This drink is formed by blending one and a half ounce of raspberry vodka, half an ounce of elderflower liqueur, lemon juice and simple syrup respectively and a quarter ounce of water and garnish with few raspberries.
Hot n sassy
To make the hot n sassy, you require 1 ounce of sour apple vodka and lime soda respectively, three slices of jalapenos, two slices of clementine and hint of lemon juice. Shake the peppers and clementine and strain into a glass of vodka and ice, and lastly, pour lime soda and splash lemon juice.
Cherry and coke
The famous cherry and coke can be easily made by using 2 ounces of Grand Marnier cherry coco-cola poured in a glass topped with ice and often garnished with a cherry and lemon.
Whiskey Smash
You need 2 ounces of scotch whiskey with a single teaspoon of sugar, two slices of lime and three mint leaves. Then mix the mint leaves, lemon, and sugar in the shaker and strain it in a glass having whiskey topped with ice.
The gold rush
Add ingredients such as 2 ounces of Buffalo Trace bourbon with 1 ounce of honey syrup and a 3/4th ounce of lemon juice in a shaker and after shaking pour into a glass filled with ice.
Fountain of youth
To replicate the fountain of youth shake and mix 1 and a half ounce of Russian vodka with 2 ounces of pomegranate juice and a half once of very thinly sliced ginger coupled with ice cubes and pour into a glass.
When in Rome
Add 1and 3/4th ounce of Grey Goose vodka along with a 3/4th ounce of lemon sour, ½ ounce of agave nectar, three raspberries, two blackberries, a slice of jalapeno and a hint of soda in the cocktail shaker and mix it up. Then pour it into a glass topped with ice cubes.
Island Margarita
To complete the island Margarita, you need 2 ounces of coconut sake, one ounce of silver tequila and half an ounce of Grand Marnier, agave nectar and lemon juice, respectively. Then add and shake all the ingredients in a shaker and strain into a glass.
The half Windsor
You need one and half an ounce of Voli vodka, a 3/4th ounce of fresh cucumber juice and half an ounce of agave nectar and lemon juice, each. Add all the ingredients in a glass and stir and there you have it.
Gilded grapefruit
You need to shake all the ingredients and strain it into a glass topped with ice. The components required are one and half an ounce of Courvoisier Gold, an ounce of grapefruit juice and half an ounce of raspberry syrup and peach puree, respectively.
Sports legend
It requires one, and a half ounce of Hennessy, one ounce of pineapple juice and cranberry juice respectively placed into a glass filled with ice and merely stirred.
Bold bruschetta
Add 2 ounce of Beluga vodka with a quarter once of olive juice, three cherry tomatoes, a single basil leaf, a slice of garlic, sprinkled with salt and pepper and a slice of lemon in a shaker. After shaking, pour in a glass centered with ice.